Press Reviews
Just a quick note about our recent appearances in the latest issues of Blue Water Sailing and Women’s Running magazines. I am so delighted that the media is giving us more exposure to consumers who can really appreciate the uniqueness of our products! It gives everyone on our team a great sense of validation and pride to see others are seeing what we have seen all along. Keep spreading the word – eventually, everyone will know Fridge-to-go® totes and make us their go-to solution for portable cooling!
Looking Back Six Months
It’s been a little over six months since we reintroduced Fridge-to-go® portable cooling totes into the Americas. I thought I would share my retrospective with all of you who have been so instrumental in making our small business what it is today.
First and foremost – it’s our customers. You get it . These products are unlike anything else. They challenge the status quo in portable cooling – smaller, colder, longer, yet all in this little unassuming tote that fits nicely into your everyday life, whether it’s for food, drink, medicine, or a combination of all of these. You have been our best validation of our decision to dedicate our blood, sweat and tears to this business.
The word is spreading. The media is intrigued by our totes and helping to get the word out to more people like you! We worked with a terrific partner in this area to help us reach out to influencers in different industries where our product is relevant. Our time for the big time will come, I am sure.
Our tireless team – just two and a couple of part-timers, along with our manufacturing partner/inventor – who BELIEVE in the product and aren’t giving up, despite the challenges of being a new kid on the block. We have our ups and downs, but we keep showing up and doing the right things, and taking risks because we believe in the product.
We are growing, sometimes painfully, but without that there is little to learn.
Thanks for coming along for the ride! Please keep passing the word along!
Valentine’s Day with Fridge-to-go® Portable Cooling Totes
Starting to think about Valentine’s Day plans with your significant other? Even with the cold weather outside, an indoor picnic at a unique indoor location could be just the thing to sweep them off their feet. Pack a bottle of bubbly in our Carbo Cooler 1.5L (although mostly used for healthier beverages – it holds a champagne bottle, too!) and some chocolate-dipped strawberries, cheeses, or caviar into our of our food totes (we like the Pack ‘n Go). Add and blanket and some candles and it could be just the ticket for making a memorable Valentine’s Day evening special and hassle-free (except for the shopping).
Healthy Salmon Recipes from TODAY’s Kitchen on this morning’s TODAY Show
A great segment on the health benefits of salmon and recipes on preparing them in a healthy and tasty way, using fresh ingredients. If you’re looking for recipes to keep you on track with your New Year’s resolutions, you should check these recipes from David Walzog out. Fish can be incredibly easy to prepare and it can help you shed those unwanted pounds without sacrificing taste! http://today.msnbc.msn.com/id/41047666/ns/today-foodwine/
Changing Expectations in Portable Cooling (Part 2)
New Year’s resolutions are all about setting our expectations for the year ahead. If you’re of many people who has declared their intention to eat healthier this year, there is now a way to make eating healthy a real habit in your life. Most people who have used insulated totes with ice packs know – you eventually accept that things kept inside will not be truly cold by the time you eat / drink them or, you take extra measures (like freezing contents ahead of time) to compensate. Using a Fridge-to-go® portable cooling tote takes much less effort and, because it TRULY keeps things cold for up to 12 hours, you can take the fresh and healthy foods you might not otherwise take. Better choices in WHAT to eat – no more shopping for shelf stable foods to take to work. Shop as if you were eating everything at home and never worry again about taking those leftovers with you to heat up in the microwave at the office. Even greek yogurt, lean meats – it’s all possible with Fridge-to-go®. Eating healthy is no longer a chore or a burden – it’s literally just “Fold, Freeze, Fill”. So, no more excuses – if you are up to the challenge. Change your expectations of what a portable cooling tote can do and follow through. And don’t forget….as I mentioned in Part I before the holidays…choose the smallest model Fridge-to-go® tote you know you will fill up. LESS is more. Make it a healthy 2011!
Changing Expectations in Portable Cooling (Part 1)
People often look at our Fridge-to-go® totes for the first time and say, “It seems so small…” I believe it’s because we have become programmed to make room for ice packs or bricks when taking a cooler bag. The more cooling packs you can fit in there, the colder the food will stay, right? Well, because Fridge-to-go® totes have the cooling panels built into the walls of the tote, there’s no need for ice packs. That means every square inch of space in the tote can be used for food or drink (or whatever needs cooling). A smaller bag that holds more than a larger one? Doesn’t seem logical. But that’s one of the great benefits of Fridge-to-go® totes. Less is more. And, as we’ve mentioned before, the fuller the tote, the better the cooling power – greater cooling efficiency – just like a regular fridge. Two facts about Fridge-to-go® portable cooling totes that are changing people’s expectations of portable cooling. More to come…
Eating healthy doesn’t have to cost a lot
I saw this segment on The Early Show this morning. Honestly, I was a little skeptical, but the recipes that were shown seem simple and delicious. Katie Lee shows that eating healthy doesn’t have to cost a lot. A family of four would enjoy these tasty dishes for under $50 for the entire week! That is smart and healthy shopping. Really worth sharing with our Fridge-to-go family.
Eat Healthy Everyday: from The Early Show on CBS
Find MyFridgeToGo.com on Facebook!
If you haven’t yet visited our Facebook page, please find us under Fridge-to-go USA. We use the page to listen to our fans’ thoughts and feedback on our business. It’s also the place we use to showcase our upcoming products, and get feedback on items we think could be of real interest to consumers. For example, we recently posted something about our diabetic travel wallet and got some feedback from a few folks. Another consumer kindly gave us the physics term “conduction” for our layman’s description on how to choose the right size bag. One customer posted photos and results of her “stress test” of our products. (We passed with flying colors.) And, just yesterday, we posted photos of our new products, which are planned to launch in November. Come and visit us, whether you’re a big fan of Fridge-to-go or just curious. http://www.facebook.com/pages/Fridge-to-go-USA/141533685874784
Welcome Canada Customers!
We are happy to announce that MyFridgeT0Go.com is now able to ship to Canada! We have received a few inquiries since we opened so we hope those of you who are interested will spread the word to our neighbors to the north! If you know people who work in the field or on their feet all day with no access to a refrigerator during work hours, tell them about our great Fridge-to-go cooler bags that will keep food “fridge cold” up to 12 hours!
Glad to be back in the USA as the Official U.S. Online Store!
My Fridge-to-go (MyFridgeToGo.com) has been up and running for just a little over a month now. Our thanks to our many customers (and potential future customers) for your feedback and inquiries regarding Fridge-to-go® products. As the Official U.S. Online store, we are so glad to be bringing the brand back to the U.S. after a long hiatus. So many loyal consumers have been asking us about the earlier models and we are definitely listening. You have asked for larger bags, and we are bringing them in. Fridge-to-go® bags like the Victoria, Mini-Fridge 12 (8-hour), and a new 24-can capacity Roller Fridge will be coming to our site soon. With the holiday season fast-approaching, we will also be offering cooler bags for wine and beer, which make perfect holiday gifts! Keep spreading the word and speaking up! Your feedback is one of the keys to our business. Thanks again and leep coming back!